Rolex Equestrian PPV Webcast

Digome worked closely with Carr-Hughes Production (Saratoga Springs, NY) and PlayOn Sports (Atlanta, GA) to deliver live streaming of the 2009 Rolex Kentucky Equestrian Three-Day Event at the Kentucky Horse Park in Lexington, KY. Produced by NBC Sports, the Rolex Equestrian Event was watched online by thousands of equestrian fans all across the United States, who used Digome's e-ticketing and provisioning system and media player to view the event. Viewers who wanted to see the entire event purchased an online video pass that provided them with a unique code for viewing the events live. The broadcast was a smashing success, and a fantastic combination of cutting-edge technology, Internet delivery, and a "long tail" market.