Digome Assists Golden Music and The Williams Riley Band
Digome teamed with Golden Music, a Nashville-based record label, to assist in the online promotion of The Williams Riley Band's "Country Livin'". Golden Music sought Digome's expertise in online marketing strategy to enhance fan interest through social media exposure and other online channels. The marketing goal encompassed using the Web to get the Band's first single to radio.
Digome worked closely with Golden Music to develop the online plan and strategy for the release of the single. Digome promoted content on the Band's website and across their social media outlets. Specifically, Digome: optimized their YouTube channel for maximum exposure; incorporated mentions within Twitter to help exposure; helped in messaging on Facebook; and updated their MySpace.
Coming up, Digome is looking to assist in fan contests to grow the Band's emailable community, and to help driving content generation from the road by working with the Band, road crew, and fans for more behind the scenes videos, blogs, photos, tweets, and more.