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New York Times Features Coach Calipari's Online Success

The New York Times today featured Coach John Calipari and his online efforts to connect with fans. Coach Cal's popularity can be seen through his over 100,000 page views a week to CoachCal.com, 138,000 fans on Facebook, and over 1 million on Twitter. Fans from across the world are up-to-date on Calipari's latest move and even know his dog by name!

Even Grammy-nominated rapper, Drake, who has 526,017 followers of his own on Twitter says, "He's way bigger than me... He's a legend. He's a leader of the Blue Nation. I bow down to him and his followers. I'm just one of the many."

Read the full New York Times article

Digome is a proud strategic partner of John Calipari and the Calipari Family Foundation for Children, powering CoachCal.com and providing online marketing services.