Roe Frazer
Managing Executive
I grew up in a small town in western Kentucky (Sturgis), working at my father's drugstore's soda fountain. I value the context of all relationships, and know how important that context is when connecting a real unique person with a business. I believe that it's important for a customer (I like this term much better than "consumer") to make a relevant connection with a business and that business' people - this is what we try to do in all of our marketing, design, and technology offerings for our customers, too. Being in that drugstore fountain conversation is a great goal for our customers to have with their customers.
Coaching is a little bit of what I do on a daily basis. I like to coach not only my fantastic team at Digome, but also be the coach that our customers need to help them see opportunities and create a meaningful Web 2.0 presence.
I am a lawyer by training, and a marketer and promoter at heart. I oversee all of Digome's marketing, sales, strategic partnerships, and business in general. My previous stint was with CaseLogistix, which I and my partners sold to a big company in 2007, and which is now owned by Thomson Reuters. CaseLogistix is an extremely complex software application that allows law firms to collect, organize, annotate, and make sense of millions of electronic documents. It was and remains a pretty spectacular piece of software. With a passion for sports (a love of the game), my vision for Digome is to deliver the very best digital strategies, digital architecture, smart marketing, killer advertising, and social context for businesses who want to reach their customers on the Web.
When not at work, I like to hang out with family and friends, play golf in the late afternoon, or sit back trying to recapture a little of the glory of Union County (KY) High School basketball and baseball.
Have a conversation with me at http://twitter.com/digome1